Website
Best when the goal is to explain what you do, build trust and let customers contact you. It is usually the fastest and most affordable place to start.
Web application
Best when users need to log in and do things: manage orders, book appointments, upload documents or see reports. It runs in a browser, so nothing needs to be installed.
Mobile app
Best when you need features that rely on the phone itself, such as notifications, the camera or working offline, or when customers will use it every day. It needs to be built, tested and published for each phone platform, which adds work.
How to choose
Ask yourself these questions:
- Do people only need information, or do they need to do something?
- Will they use it daily, or only now and then?
- Do you need phone features such as notifications or the camera?
- What are your budget and deadline?